Game makers have been turning to dance culture in recent years to help market their games and EA sports have followed suit as they recruited Ayo & Teo, Roy Purdy and Dytto for their latest commercial for the new Madden 19.
The commercial features highly rated rookie Juju Smith-Schuster dissatisfied with the low-grade dance celebrations of his fellow rookies, subsequently turning to Roy Purdy and friends to help teach them some new moves.
Dytto, Ayo & Teo & more can be seen showcasing signature moves that they have become widely known for.
The ad also features the latest single from Ayo & Teo, “AY3” ft. Lil Yachty which was released earlier this month.
Check out the new commercial below!